If 2020 has taught us anything, it’s that the world can be turned upside down in a matter of days, if not hours, or even minutes. After all, what we thought we all had as a global society seemingly fell short in a moment: the ability to access files from anywhere, anytime was for many just a myth.
So why is that? For everything the cloud has promised for more than 15 years, paired with all the hype about security, speed, accuracy, and the list goes on—apparently that was all a lie. Or, at the very least, a tall tale that was spun from too many digital transformation ads full of themes such as “the future is now,” and so on.
Storage is an interesting beast—often thought of as something that can be solved by simply increasing capacity which will then make all your problems disappear. But storage is never the real problem and throwing money and resources at it will never solve the underlying deeper issues. In fact, in most cases, workflow is the root cause, not where you are storing files.
Simply put, end users should not be focused on storage, rather they should be focused on solving problems within their workflows where storage is an important component.
At Scale Logic, we are proud of the role we played in Adobe’s new Productions workflow for Premiere Pro video editing software. We installed and tested Productions in our multifunctional Interoperability Lab, which is at the forefront of application technology in the media and entertainment (M&E) industry. It has given us an understanding of how Adobe Productions works and what is required for its current and future storage systems.
It’s no secret that the world of media production and entertainment as a whole has become far more complex—after all, it’s a natural progression from where art and technology collide. For the most extreme examples, simply look at the latest Marvel or DC comic book movie adaptations. From green-screen effects to colorization, 3D formats, IMAX, surround-sound audio and more, the complexity of production is at an all-time high.
The world of IT can be complicated, to say the least—the need for constant and ubiquitous connectivity, new ways of serving customers, and the seemingly ever-present requirement to build bigger and better infrastructure is never-ending. But all the technical stuff aside, there is a far bigger elephant in the room that should be addressed, one that also adds its own type of complexity, albeit one that’s far more political and financial in nature. I, of course, am speaking of OEM support.