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What are the drivers of change in Store from your perspective?

Whereas the cost of fiber infrastructure has become prohibitively expensive, we have the cost of 25 and 100Gbit ethernet and NVMe decreasing rapidly. We have applications supporting high performance workflows using ethernet changing how content is edited at high speed. We have AI and other data analytics driving automated workflows, which call for single global namespaces and data movement to cloud. We have remote personnel driving change on how content is edited and accessed in parts of the workflow, where previously it was done on-premise only.

During these difficult times, budgets are tight—and many companies have delayed purchasing or upgrading their systems. Scale Logic’s Enterprise Support Services (ESS) can help by saving you money and extending the life of your existing hardware. They can typically save you 50- 70% of your hardware support costs when compared to the original manufacturers.

Many of our customers buy the manufacturer’s warranty for the first three years of their equipment’s life, but then on Year 4 they get a shock when they receive their annual support renewal quote. Why is that you may ask?

As 2020 marches on, the world anxiously looks ahead to the days where life gets back to normal. However, the greater question becomes: what is normal anymore?

As I’m sure you are very likely sitting at home reading this post, your work space—like millions of others—has shifted to the now-common non-office environment. And although the first several months were tough enough to get through—setting new work habits, along with the daily choice of pants or no pants—I’m sure you eventually adjusted as we all did.

But what happens going forward? Do we know? Does anyone even dare fathom a guess?

For all the IT terms and buzzwords that forever float in the ether, “data protection” is definitely among the most used. And, for most, the idea of protecting one’s data from harm is, of course, a good idea. After all, who wouldn’t want to protect their data, right?

But even with such a positive-sounding term, the question becomes, what exactly is data protection? Or more importantly, what does it entail?

For the past five months, work-from-home (WFH) has been one of the most important topics of almost every modern business in the world—and for good reason.

If 2020 has taught us anything, it’s that the world can be turned upside down in a matter of days, if not hours, or even minutes. After all, what we thought we all had as a global society seemingly fell short in a moment: the ability to access files from anywhere, anytime was for many just a myth.

So why is that? For everything the cloud has promised for more than 15 years, paired with all the hype about security, speed, accuracy, and the list goes on—apparently that was all a lie. Or, at the very least, a tall tale that was spun from too many digital transformation ads full of themes such as “the future is now,” and so on.

Storage is an interesting beast—often thought of as something that can be solved by simply increasing capacity which will then make all your problems disappear. But storage is never the real problem and throwing money and resources at it will never solve the underlying deeper issues. In fact, in most cases, workflow is the root cause, not where you are storing files.

Simply put, end users should not be focused on storage, rather they should be focused on solving problems within their workflows where storage is an important component.

It’s no secret that the world of media production and entertainment as a whole has become far more complex—after all, it’s a natural progression from where art and technology collide. For the most extreme examples, simply look at the latest Marvel or DC comic book movie adaptations. From green-screen effects to colorization, 3D formats, IMAX, surround-sound audio and more, the complexity of production is at an all-time high.

The world of IT can be complicated, to say the least—the need for constant and ubiquitous connectivity, new ways of serving customers, and the seemingly ever-present requirement to build bigger and better infrastructure is never-ending. But all the technical stuff aside, there is a far bigger elephant in the room that should be addressed, one that also adds its own type of complexity, albeit one that’s far more political and financial in nature. I, of course, am speaking of OEM support.